Main Content

01Marketing
StrategyPricing your home accurately is the most effective marketing strategy to ensure the successful sale of your home. We offer an acute perspective of market trends, the location and condition of your home, and timing of listing your home to help net you the most while remaining competitive.
The condition of your home works in concert with the pricing strategy. Allow us an in depth review of your home, and we can recommend the improvements needed to maximize the price. When needed, we can connect you with our reliable vendors to do the work.
Showcasing the features of your home can sometimes be achieved with an easy declutter based upon our recommendations. There are other times that a room by room revamp is needed. We can connect you to our staging professionals to help us present your home with its best foot forward from the beginning.
The Ott Group signs are professionally made and tastefully branded to help direct traffic and welcome people to your home. Even the colors of the sign are maximized for easy viewing so buyers and agents can locate your home day and night.
Photography
With 95% of homebuyers starting their search online, professional photos and videos are essential. We will commission magazine quality photographs and custom videos shot by my professional Real Estate Photographer. When appropriate...drone photography and custom videos will be commissioned as well as to highlight unique characteristics of your home, homesite and location.
Footprint
The Internet is one of the most important tools used to sell your home. With most buyers starting their search online...it is imperative that your home is everywhere that they are looking. We utilize web syndication to push your listing to the web's most used home search platforms.
Tour
We believe that a website dedicated to showcasing, and describing the lifestyle your home has to offer is a must. With a single property website featuring the professional photos, videos, and our detailed property description...buyers will have seen enough that all they will be enticed to come see it in person.
Online Exposure
In addition to internet syndication, your listing will be marketed through social media sites such as Facebook, Instagram, YouTube, and more. We leverage social media campaigns on the top networks to maximize exposure for your home. These venues are also a quick and effective way to announce coming soons and open houses to maximize traffic.
Marketing
We focus on print efforts on what works...invites to open houses, an informative display at the home for showings, and materials that a prospective buyer can take with them after a showing to greatly increase the memorability of your home. In our technological driven world, these little extras can still be used to differentiate your home from the competition.
Network Marketing
Every listing is digitally distributed to our network of thousands of local agents. We can further utilize agent specific forums and communication channels to ensure that your listing is being seen by the agents most likely to bring a buyer. To further that point, we reach out directly to every agent that has represented a buyer in your neighborhood and directly present your property to them.
Open Houses
Our approach to hosting an Open House is to maximize the exposure of your home to as many potential buyers as possible. We use all marketing mediums available to us to drive traffic to the event days and in some cases weeks in advance. Then our host agent can showcase the home and its features to the most potential buyers as possible in a short time.
Tour
A broker tour is essentially an open house for licensed agents and brokers. A broker tour allows us to put the home directly in front of the sales professionals that are influencing their buyers' searches. This is a quick and convenient way for agents to see the home in person without their buyers present, and for us to potentially get some great feedback about your home.
Network
Keller Williams is a highly recognized name in real estate and is currently the world's largest real estate franchise by agent count. We have been the #1 broker in production in the Austin area for the last few decades as well. The Ott Group utilizes our local and global relationships within our brokerage to market our listings and services to take advantage of this unique opportunity.
Service
Selling a home is stressful...coordinating access for buyers can be the height of that stress. We utilize web based showing technology to assist with syncing eveyones' schedules. With text based scheduling, the process is streamlined to eliminate the phone tag stress for our sellers.
Warranty
We have access to providers that can offer a home warranty while the home is on the market. This can be a cost effective solution for keeping your home in optimum condition during the selling process. It could even preemptively repair items that may have come up in the buyers' inspection.
Management
Coordinating paperwork between the title company, buyers' lender, all agents involved, and you is tedious work. We do our best to involve you only when needed to help relieve the stress of this part of selling your home, and enable you to focus on getting ready to move to your next home.
You Close
In our minds, just because your home is sold doesn't mean we are no longer your agent. You are now a part of our family so we look forward to staying in touch, connecting you with our network of service providers for home maintenance, and keeping you up to date on the latest industry developments.
02Professional
PhotographyOur unmatched marketing strategies always feature professional photography that highlights your home’s best features, attracting more views and drawing in a larger pool of potential buyers.



04Digital
FootprintWith our unparalleled marketing strategies and extensive networking capabilities, we drive more sales and achieve higher sale prices by maximizing online exposure across multiple platforms. Your home will appear precisely when and where potential buyers are searching for their dream home.




05The Ott Group
Social MediaEvery day, we actively engage brokers and buyers across four dynamic platforms, providing a range of promotional opportunities that ensure your home is showcased in a real-time, relatable, and measurable manner. With a strong following across all social media channels, our dedicated in-house team leverages cutting-edge strategies to create compelling storytelling. We highlight your home through an exclusive mix of stunning interior images, press mentions, listing videos, and client features, putting your property in the spotlight it deserves.
06Open
HouseFirst impressions matter, and we specialize in crafting and managing the presentation of your home. We believe that success lies in the details, and nothing is more crucial than our hard work, ambition, and unwavering dedication to ensuring your property stands out.


07Virtual
TourWhen needed, we offer virtual tours that provide an immersive experience, allowing you to explore the home as if you were there in person. This valuable tool will assist you in making informed purchasing decisions with confidence.